ประสบการณ์

An AI assistant that reaches seniors through the social media tools they already use, avoiding the learning curve of new apps. Powered by robust NLP, it assists with daily tasks—like reading the news, language learning, and providing companionship—with minimal hallucinations.

Tested with 150 family members; the AI successfully detected health/loneliness signals, increased interaction satisfaction, and facilitated new discussion topics among relatives.

An AI agent embedded inside a LINE LIFF app that has full knowledge of the user's personal cosmetic inventory. Users can ask natural-language questions—"What moisturizers do I have that are about to expire?", "What look can I create with what I own?"—and receive contextual skincare advice, makeup recommendations, and trend-based purchase suggestions, all grounded in their actual inventory data.

Transformed a passive inventory tracker into a conversational beauty advisor—bridging personal data with AI-driven recommendations delivered natively inside LINE, the platform users already live in.

A comprehensive workshop for SMEs and individuals aiming to become early AI adopters. It covers basic AI knowledge, differentiating AI types like personal assistants and generative LLMs, and includes hands-on image generation.

Participants learned real-world use cases, gaining practical experience in creating and using AI models to assist with both professional work and personal hobbies.

A comprehensive multi-view Power BI dashboard for an e-commerce growth platform, tracking total sales, total orders, and average order metrics. Features trend analysis by month and year, segment breakdowns by brand and category, and an advanced heatmap of sales density by day of week and day of month.

Delivered granular insights into sales drivers and distribution patterns, enabling data-backed growth strategy decisions across brand, channel, and customer segments.

A Power BI dashboard focused on goal-tracking and growth performance. Provides side-by-side visualization of actual sales against set targets alongside trend analysis, allowing executive teams to monitor KPI attainment in real-time.

Enabled executive and sales office teams to track performance against targets by brand, company, and sales office—accelerating response time to underperforming segments.

An experimental machine learning pipeline designed to identify business trends within historical market data. By utilizing Random Forest classifiers, the system analyzes time-series data to predict potential movements across business sectors.

Developed a prototype capable of processing extensive historical indices to signal potential investment opportunities.

A customer-centric Power BI dashboard built for an FMCG brand, focusing on customer lifetime value (CLV), top customer ranking, and growth trend analysis. Provides a clear view of who drives revenue and how customer relationships develop over time.

Provided the client with actionable data on customer behavior and lifetime value, enabling targeted retention strategies and identification of high-value customer segments.

Co-developed a high-level, executive-facing Power BI dashboard in partnership with a global management consulting firm. Designed to surface the most critical business metrics for senior leadership, aggregating data from multiple sources into a single unified view.

Delivered a polished executive reporting layer that consolidated cross-functional KPIs, reducing reliance on manual report compilation and improving leadership decision velocity.

A data analysis tool utilizing Claude's API to analyze over 45,000 corporate meeting room booking titles. It extracts insights on business activities, trends, and room utilization without requiring manual data review.

Identified key strategic focus areas and provided actionable recommendations for meeting efficiency.

Redesigned and modernized the legacy sales analysis platform for a luxury wellness retail brand using Power BI. The revamp focused on improving data clarity, visual consistency, and dashboard performance to better serve the brand's reporting needs.

Transformed an outdated reporting system into a modern, intuitive BI dashboard—improving stakeholder adoption and reducing the time needed to extract retail sales insights.

A Tableau dashboard integrating sales and marketing data for one of Thailand's largest petrochemical conglomerates. Built to support cross-departmental visibility into performance metrics across the industrial and chemical sector.

Unified siloed sales and marketing data into a single interactive report, enabling teams to identify market opportunities and monitor commercial performance across product lines.

A Tableau dashboard for a food production group that analyzes production workflows and process efficiency metrics. Designed to give operations teams visibility into bottlenecks, throughput rates, and overall manufacturing performance.

Enabled the operations team to identify process inefficiencies and bottlenecks, supporting data-driven improvements to production throughput and resource utilization.

Transformed a large insurance group's digital marketing division's static, manual reports into interactive Tableau-powered BI tools. The experience replaced recurring spreadsheet-based reporting with live, self-service dashboards accessible to the marketing team.

Eliminated manual report production cycles, reducing reporting time significantly and empowering the marketing team with real-time access to campaign and channel performance data.